Mobile browsing causes a lot of headaches for data-driven companies. As shoppers jump to different channels and devices, there’s really no way to keep track of them or build a consistent experience.
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For mobile app ads, we require the use of the mobile targeting spec user_os field. The placement should have a device_platforms field with value of ['mobile'] and highly recommend the use of the spec's other fields to target mobile devices on Facebook. Optionally, you can specify publisher_platforms if you only want certain platforms.
See the ad specifications for the Facebook Feed Video ad format, App Installs ad objective. Fuel your marketing strategy with powerful consumer and advertising insights based on more than 2 billion people. Install Now Use App Book Now Download Learn More Listen Now Play Game Shop Now Sign Up Watch More Subscribe
